Aduna, the Africa-Inspired Social Business is Crowdfunding


Profit meets Purpose.

Aduna, the purpose-driven health food brand taking African superfoods to the global market, is crowdfunding on Seedrs to fund an exciting new phase of growth.  The multi-award winning social business is providing sustainable livelihoods to 700 women in Northern Ghana through its ethical supply chain.

Aduna is an Africa-inspired health and beauty brand and social business. Their mission is to create demand for under-utilised natural products from small-scale producers in Africa – starting with the nutrient-dense baobab fruit, moringa leaf and raw cacao, which they sell as powders and energy bars. In 2016 Aduna were selected to become a CommonwealthFirst (CWF) Export Champion in recognition of their growing brand within the UK SME market. i-genius is the implementation partner of the CWF programme.

Watch their video and check out their campaign on Seedrs here:

Alternatively visit the Aduna website and their CWF profile.


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