Anna Fiorentini set up a film and theatre school in Hackney in 2001 after realising the lack of part-time professional performing arts training in the East End of London. She has a wealth of experience including a degree in Performing Arts and has won the most sustainable London business of the year award. She has fostered an immense sense of pride in the community, with local kids having gone on to star in Hollywood films and West End shows. Anna’s ethos is one of support and her programmes encourage self-expression, confidence, communication, respect, friendship, energy and motivation. The school has a reputation for professionalism and high quality staff as well as recognition from Shell LiveWIRE and The Prince’s Trust. Anna is extending her success with the immanent opening of a second school, offering a variety of adult classes. Her creative innovation has transformed into a sustainable and growing business.