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Communicating in our recycled world……

posted on Thursday, July 03, 2008 10:13 AM

Author: Thomas Murphy

Advertising is creative problem solving. For an ad campaign to succeed, you have to do the strategic "math" first, to understand the marketing challenges the product faces.

You have to know the product cold, and the mentality of the client.

But all that brainwork is wasted if no one reads your message. Good advertisements are communication bullets: The stronger the design, the better an ad's stopping power. A brilliant headline with dull art direction is a dud ad.

Compelling design gives your work a fighting chance to be noticed, and then the message can break through.

At TMA we focus on effective concept execution through typographic expertise, digital production skill and a mastery of colour, line, scale and layout.

Wow! What a meandering mouthful!

What gets noticed in this recycled world is utterly new ways of seeing, which entails conceptual inventiveness.

Startling originality wakes people up, shakes them up and makes them wonder, "Why didn't I think of that"?

For further information please contact Allegra O'Neil.


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