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Biomimicry to boost your enterprise

posted on Friday, February 23, 2007 09:09 AM

Biomimicry: from bios, meaning life, and mimesis, meaning to imitate.

Science writer Janine Benyus articulates nine principles in her 1997 book "Biomimicry, Innovation insired by nature".

1. Nature runs on sunlight
2. Nature uses only the energy it needs
3. Nature fits form to function
4. Nature recycles everything
5. Nature rewards cooperation
6. Nature banks on diversity
7. Nature demands local expertise
8. Nature curbs excesses from within
9. Nature taps the power of limits

These innovative and solution-focused lessons can be easily applied to our daily practices. How can you, your team, your campaign and your business improve when you are inspired by them.

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We have developed organic workshops where you can assess how nature can help you boost your campaign, your project, your enterprise.

Remember, it's in front of you!

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Originally, biomimicry is about applying lessons learned from the study of natural methods and systems to the design of technology.

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