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Our need for a PR intern

posted on Wednesday, December 09, 2009 06:00 PM

An article in the Guardian a few weeks ago was the wake up call, with the description of a business which intends to do good while making a profit, a concept we as P-CED introduced to the UK just under 6 years ago.

In the "profit for purpose approach" we'd earn revenue from UK public and private sector customer, using the surplus to fund a social mission in Ukraine.

It was just last month that an Ukrainian news publication wrote of the "overlooked success story" in raising the level of domestic adoption by 40%. This was one of the social outcomes deriving from our activism and advocacy for childcare reform.

Beginning with our blog about conditions inside homes for disabled children, we followed up with a strategy paper proposing 400+ rehab centres and doubling the adoption allowance. These became law soon after and in a response to our call for an investment fund mechanism for social enterprise US government created the East Europe Foundation in which a John Smith fellow now serves as chief executive.

The detail will be found on our website with links to the government announcements.

http://people-centered.net/About.aspx

It all seems to be something that nobody will talk about. I can only imagine that lack of PR backing is the reason.

People-Centered Economic Development put the case for a more inclusive economic paradigm in a paper for the Committee to Re-Elect the President in 1996 and as such was the first formal defintion of "inclusive capitalism" which has influence on many recent interpretations, in the wake of the economic crisis.

http://people-centered.net/Capitalism.aspx

At this point, we've proved the model to have worked with some results to show for it, but the figures, with perhaps 300,000 children without family homes if farr from ideal.

Being painted out of the picture may diminish our ability to deliver further success, but it's the extremely vulnerable children who will be harmed most.

Having demonstrated prrof of concept we need support that can only come from effective PR. I suspect.

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