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Social Media Marketing is Never Spam

posted on Tuesday, August 17, 2010 11:47 AM

Done right, social media marketing never looks like Spam. Done right, social media marketing looks like products and services that an online community develops or discovers to serve itself.

For example, if a group of active writers find themselves in a community where they exchange story ideas, reference resources and the names of publishers, what would be more natural than the development of a publication that showcased the natural talent of those writers. What could be more supportive of their group goal? As the community invested itself into this endeavor, what could be more sensible than for group members to order copies for distribution to family and friends or to promote the work to other groups online.

That’s social media marketing.

To read the full article and to find out how to do the social media right, please follow the link: http://s4s.ly/36ig

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