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I'll drink to that!

posted on Tuesday, June 24, 2008 12:13 PM

According to EU research 40% of young people (18 - 24 year olds) in the UK are "officially" binge drinkers (i.e. they drink more than the recommended alcohol units a week). The same research doesn't say how many us 24+ UKers are binge drinkers, however I'd expect it to be an increase on 40% - especially with the stress of the credit crunch to deal with.

In response to this rather startling stat the Home Office have launched a new binge drinking campaign (that's anti-binge drinking, rather than pro!).

As part of this, the Home Office have sunk £4 million into a whole array of media - including some rather eye-catching TV ads, and a rather tasty (or shocking depending on your bent) viral campaign.

As a sneak peak of the viral, check it out here:



It would be great to know what you guys think about the viral film + whether it's stopped you from bingeing on the bottle!
Comments
Ryan Jones
Tuesday, July 01, 2008 01:12 PM

I think itis a quality ad but I dont think it would register in a persons mind when binge drinking. I think they would just find it funny.

Barry Crisp
Tuesday, July 01, 2008 01:43 PM

Yeah, I would have to agree with you! It didn't register in my mind... but it's funny nevertheless.

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