MIKA PR: A Princeâ€™s Trust Champion
posted on Friday, November 16, 2007 12:18 AM
Author: Sanjay Kumar
MIKA & Co is an avid supporter of The Prince’s Trust and continues to work closely with the charity in developing bespoke business networking events and PR training workshops for fledgling businesses.
We will be forever grateful to The Trust for the generous support and financial planning advice (not forgetting the banana & peanut sandwiches!) we received to start up the agency in the early years in South London.
Since 2001 MIKA & Co has supported several ground-breaking research studies commissioned by The Trust, including:
• The Economics of Exclusion (2007) – A jobless generation of youngsters is costing the UK economy billions in lost productivity and crime, according to the joint report published by The Prince’s Trust and The Royal Bank of Scotland Group (RBS). The report, based on research conducted by the Centre for Economic Performance, London School of Economics, also revealed that youth crime is costing the UK economy £1 billion every year while educational underachievement costs £18 billion in lost earnings.
• Fit for the Future (2006) – Unemployed young people are more prone to binge-drinking, depression, poor diet, smoking and drug misuse, affecting their health and wellbeing throughout their life. The report, based on interviews with more than 1,000 16 to 25 year olds, highlighted the benefits of building young people’s self-esteem. Those on Princes Trust courses, designed to improve confidence and practical skills, were 40% more likely to be motivated for work and, in turn, feel more responsible for their health.
• The Way It Is (2002) – A study querying the attitudes and aspirations of disadvantaged young people, shifting the focus to young people who’ve been excluded from compulsory education, who have left care, or who are from ethnic minority backgrounds.
The Prince's Trust was founded in 1976 by The Prince of Wales. Having completed his duty in the Royal Navy, His Royal Highness became dedicated to improving the lives of disadvantaged young people in the UK, and began The Trust to deliver on that commitment.
The Trust has become the UK's leading youth charity, offering a range of opportunities including training, personal development, business start up support, mentoring and advice.
MIKA PR continues to support grass-roots organisations engaged in social exclusion issues in Brighton and London.
Notes to Editors
1. In 2006 The Trust supported 37, 900 young people
2. Almost three in four young people supported by The Trust moved into work, education or training
3. The Princes Trust has helped almost 70,000 young people set up in business since 1983