Malik Immanuel Kumar Associates & Co
| Name | Sanjay Kumar |
| Country | United Kingdom |
| Website | Under Construction. Live date 10.04.2009 |
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Malik Immanuel Kumar Associates & Co is a specialist British Asian marketing & communications agency founded in 1993 by social entrepreneur Sanjay Kumar and a trio of university friends studying in London. The agency was created following India's economic & financial liberalisation programme initiated by the Congress I government of PV Narishima Rao in 1991. MIKA PR offer an integrated communications programme for private companies and social & community interest organisations, based on the skills of a dedicated and experienced in-house team of professionals who have a share in the success of the agency’s work. We focus on developing successful marketing campaigns and provide strategic PR solutions for the British Asian business community. Our account managers offer a comprehensive range of multilingual consultancy services to Indian companies looking to develop European markets and EU businesses seeking joint venture partners in the emerging Indian economy. In 2008 MIKA & Co opened an associate office in Brighton, Sussex. Managed by Sanjay Kumar, the Brighton office will develop and manage the IndiaOrganix portfolio, Pilgrim Tours, and our Indian food & lifestyle marketing unit. Our founding business philosophy is to provide our clients with high quality multi-lingual business services; direct senior involvement and creative, strategic solutions. As a result, our clients see a noticeable difference in their business. MIKA PR is known within the British Asian business community & multi-faith organisations for developing eclectic Asia-focused marketing ideas that are low on logistics and cost, yet high on PR and promotional value. This entrepreneurial outlook and bottom line management style - present in all our brand managers - provides a limitless store of creative ideas that are workable, high impact, and meet the needs of specific business objectives. MIKA PR & Co is a private consultancy. Strictly no agencies. MIKA PR does not accept unsolicited manuscripts for review. Views expressed in articles are those of the contributors and not necessarily those of MIKA PR & Co,. For further information please contact either Sanjay Kumar in (Brighton) or Thomas Murphy (London).
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03.10.2008
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Turmeric & curcumine (and a bit of biochemistry!)...
posted on Sunday, July 06, 2008 04:29 PM
Author: Sanjay Kumar, Brighton
Turmeric (Curcuma longa) is native to Asia and India. The tuberous rhizomes or underground stems of turmeric are used from antiquity as condiments, a dye and as an aromatic stimulant in several medicines. Turmeric is an important spice in India, which produces nearly the whole world's crop and uses 80% of it.
Turmeric has been used in cooking for over 4000 years, to the early Vedic culture in India, when turmeric was the principal spice and also of religious significance. The spice is much revered by Hindus and associated with fertility.
In the IndiaOrganix kitchen, turmeric is added to nearly every dish, be it meat, pulses or vegetables.
Traditionally turmeric is used in the Indian system of homeopathic medicine. It has several medicinal properties including stomachic, carminative, tonic, blood purifier, vermicide, antifungal, and antiseptic.
The active constituent of turmeric, curcumine, has been shown to have a wide range of therapeutic effects, because it is a very powerful antioxidant, it protects against free radical damage.
Organically grown turmeric have a higher curcumine (around 7.4%) content than commercially harvested turmeric.
Curcumine has also been shown to have a marked anti-inflammatory effect. It does this by reducing histamine levels and increasing production of natural cortisone by the adrenal glands.
Curcumine is known to protect the liver from a number of toxic compounds. It has also been shown to reduce platelets from clumping together, which improves circulation and helps protect against atherosclerosis.
There are numerous worldwide studies showing cancer-preventing effect of curcumine; which may be due to its powerful antioxidant activity in the body.
Further research is being carried out to discover more about this fascinating natural pharmaceutical powerhouse. More will be revealed.
ENDS
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