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Jul 7, 2008 How to Conduct a Whisper Campaign

posted on Tuesday, July 08, 2008 01:49 AM



A whisper campaign is a method of persuasion that utilizes rumors, innuendos or other sneaky promotional tactics to create false excitement about a person, product or service. It can also be used to quietly spread negative information about a competitor. In most open societies, whisper campaigns are considered unethical, which doesn’t mean they aren’t utilized. While the manner in which you conduct a whisper campaign will depend on your ultimate goal, here are a few general tips that can help you get your campaign underway.

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