leads in cotton purchasing
H&M is the top user of organic cotton in the world for the second consecutive year, according to Textile Exchange’s latest Global Sustainable Textiles Market Report. H&M started using organic cotton in 2004, when it incorporated “small amounts of certified organic cotton into certain children’s garments,” as the company states on its website. Since 2007 H&M has some garments that are made from 100 percent organic cotton. In 2011, the company increased its use of organic cotton by almost 100 percent. Organic cotton represents 7.6 percent of their total cotton use, which puts the company on track to meet its goal of using only “more sustainable cotton” by 2020.
H&M has been involved in the Better Cotton Initiative, a move to develop and promote good farming practices, since it began in 2004. H&M views the BCI as the “key initiative to help us reach our goal of sourcing all cotton in our range from sustainable sources by 2020 at the latest.”