“Using the power of advertising in a socially beneficial way”
The UK advertising industry is worth 19 billion pounds a year. Big companies spend huge amounts on advertising campaigns to persuade you to buy their services and products. However, what if advertising could be used for socially positive causes such as raising awareness about climate change or a political issue that is not being talked about in the mainstream media. In steps i-genius member Jon Activist.
Until now the inhibitive cost of mainstream advertising has been off limits to most socially conscious individuals and campaign groups. Advertactivist.com is the UK’s first crowd funding platform that funds advertising and media campaigns that carry a positive social message.
The objective is to gather donations that will be used to fund advertising campaigns that can make a positive difference to our society, our communities, and our planet. The site already has Action Aid involved with their Tax Avoidance Beer mat campaign, with lots more in the pipeline to follow. Be sure to visit the the website for more info!