i-genius partners with Channel 4Ã¢â‚¬â„¢s new Millionaires’ Mission TV series
Aid and development are surely two of the defining global issues of the 21st century.
Whilst billions has been thrown at the problem, global campaigns have been waged, world leaders have promised action… and then more action, nothing seems to change. Like an itch you can’t stop scratching the Aid dilemma persists and grows.
So, maybe, we need to try a fresh approach to an age-old problem?
i-genius has teamed up with Channel 4 Television in, perhaps, one of the most unusual business challenges to date. Forget Big Brother, The Apprentice, Dragon’s Den… This reality TV series with a difference goes straight to the heart of the debate.
Eight self-made multi-millionaires will swap their five-star lifestyles for a makeshift camp with no running water or electricity. Their mission: to improve the living standards of a remote Ugandan farming community.
Armed with a determination to succeed, a wealth of expertise, a track record of getting their own way and £15,000 of their own money, they will need to use all their business savvy like never before – to tackle head-on the seemingly intractable issue of extreme poverty.
It’s a crash course in economics and business African-style, but can eight business leaders brainstorm ideas, execute viable business plans and work together to help the villagers? And, so far out of their comfort zones, how will they cope with the immediate, urgent and clearly desperate needs of the people?
So, ditch your reality TV prejudices and get with The Mission…