Artists Against Ivory

i-genius: What is Artists Against Ivory?
Richard: Artists Against Ivory is a vibrant social enterprise with the purpose of ‘Helping elephants live forever’. It is our ambition to create a powerful voice for elephants through art, fashion, and education and our mission is to:
    • Educate people about the ivory trade, and
    • Raise funds for institutions at the forefront of reducing the ivory trade.
We urge people to support our Indiegogo campaign with a small donation of just $2.00 to help feed orphaned elephants. Or a larger donation if wished. Please visit:

i-genius: Why is it an important initiative/project?
Richard: Currently 36,000 elephants are killed every year for their ivory. This includes whole families; mothers and fathers, aunts and uncles, brothers and sisters. And little babies too. At this rate we expect that elephants have only 12 years remaining to enjoy their natural home. We need to reduce the demand for ivory so that our children can inherit and cherish one of the world’s most magnificent animals in its rightful habitat.
And there is an even darker side: the ivory trade has been linked to the funding of terror groups and organized crime. We need to stand together for the elephants and against terror, drugs and trafficking.

i-genius: What impact do you hope to make?
Richard: Our mission is to:
  • Educate people about the ivory trade, and
  • Raise funds for institutions at the forefront of reducing the ivory trade.

i-genius: How will you make the project sustainable?
Richard: We are retailing women’s and men’s fashion, art and jewellery to:
  • Sustain our organisation,
  • Fund charities on the forefront of fighting the ivory trade and
  • Make a fashion statement against the ivory trade

i-genius: What book are you reading now?
Richard: The Elephant Whisperer by Lawrence Anthony – excellent reading!
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