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In the dawn of the 3rd millennium, humanity faces a global water crisis of epic significance. There will likely always be a role for disposable bottled water in our society, such as in times of emergency and/or where using other potable water sources is not possible. However, fresh water is increasingly becoming privatized by an industry which in many instances, is stripping people across the world of their natural water resources while simultaneously spawning a disposable bottled water industry which leads to needless negative environmental impact. The goal of Clean Hydration is to raise awareness about these issues and to mobilize people to actively address them in a positive and meaningful way.
The Clean Hydration revolution started internationally in 4 days for the 2008 Stanford Global Innovation Tournament and is now taking the world by storm. The team created value around water bottles through delivering messages across the world, promoting a new breed of lasting, reusable, antimicrobial water bottle, and inciting a revolution in response to the water and sanitation crisis.
View the video on the iGenius Channel Youtube: I Am Clean Hydration