The Puglia Job

The Puglia Job

early stage start-up business training

i-genius Academy entertained a group of interns from Puglia in Italy for a course on early stage start up business training combined with real life work experiences. Part of a EU Mobility Programme, the course covered ideas generation and testing, strategic planning, branding and marketing, market research, media and business planning.

Each student prepared their own personalised business plan as well as training on public speaking and presentations. They also conducted a street survey testing the attractiveness of Puglia as a holiday destination for Londoners. The results were encouraging! The six day programme ended with a competitive team scenario game exercise which tested the decision making abilities of the Italians against a series of challenging situations. They were fantastico!

Programme photos: Click here

For information about i-genius Academy Advanced Course on social entrepreneurship, 24th – 27th September http://www.i-geniusacademy.com/content/social-enterprise-training-advanced-courses

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