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The Genius Company | Soleira Green | Interview

The Genius Company works to power up genius in the world…. in businesses and leaders, through genius events, online learning and training. They specialize in training people how to access their own unique genius as well as how to access genius innovation on individual and collaborative levels. Soleira Green, i-genius member, Founder and CEO of The Genius Company tells us more about her work.

i-genius: Why is there a need for The Genius Company?
Soleira Green: Imagine the world we’ll have when every single person’s genius has been unleashed and contributed. At the Genius Company we believe that all the world’s challenges can be solved by ordinary people doing extraordinary things.  So we’ve set about making that vision happen in the world.


i-genius: In what way is The Genius Company a social enterprise?
Soleira: We train, coach, empower, connect and inspire people who want to make a difference in the world. People who are creating social, business, and educational innovation.

i-genius: What is an average working day like for you?
Soleira: I work internationally as a genius coach while also sourcing genius training and events like the Genius World Conference, 15th May 2015 in London. I love working with people who are up to big things, ready to genius up the world.
i-genius: What innovative working practices have you developed for The Genius Company?
Soleira: For the past 20 years I’ve been co-creating and articulating a new paradigm of business, leadership and education. I write about it, teach it and speak for it in countries around the world. We’ve created a new paradigm of genius collaboration where everyone’s genius is contributed and included, a space where collective genius thrives.
i-genius: How do you best relax and detox from work?
Soleira: Actually I love my work so much that I don’t need to relax and detox afterwards. If you love what you do and do what you love, everything flows brilliantly.
i-genius: Do you have any exciting projects you want to share?
Soleira: The Genius World Conference, 15th May 2015 in London where genius innovators from 6 countries are coming together to innovate the landscape of business, leadership & education. http://www.thegeniuscompany.co/genius-world-conference.html
i-genius: How do you measure the impact of your projects/work?
Soleira: By seeing the shift in the world at large. For example, there are more exciting new paradigm businesses today than in 2000 when we first hosted our conferences to that effect. View our 2002 Corporate Soul Conference video https://www.youtube.com/watch?v=1ey_9tn2NqU
i-genius: Where would you like The Genius Company to be in 5 years time?
Soleira: To be well known for world-changing, innovational events that inspire social and business innovation.
i-genius: What advice would you give to those starting up a social business/project?
Soleira: Think big and have fun making something new happen. Collaborate with people who get your vision and who are ready to make things happen geniusly in society and the world.
Our website is www.thegeniuscompany.co and the Genius World Conference page is

This interview was conducted as part of the i-genius ‘Innovation & Sustainability’ interview series. If you would like to develop a particular aspect of your business or address something you are struggling with, then why not take our ‘Social Entrepreneur and Business mentoring’ sessions with i-genius Academy. To find out more, click here!

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