Corporations are increasingly interested in supporting social enterprises. Many have sophisticated Corporate Social Responsibility (CSR) Programmes and partnering with social entrepreneurs and their projects helps corporations develop their community programmes, enabling them to demonstrate to their customers and stakeholders (governments, shareholders, other groups) that they are actively engaged in doing good in the community.
Many are often keen to engage their employees in their CSR programmes as it helps develop their skills and promotes a sense of good will within the company. If your project aligns with their core business strategy, they are more likely to be interested in you.
This guide provides a brief outline of how you can seek to benefit from partnerships with corporations but many of the points listed also apply to other forms of funding sources including governmental, foundations and NGOs.
The Short Guide to Obtaining Sponsorship is not intended to be a complete guide. Far from it, we hope you will add your own ideas and experiences and how these relate to your particular situation. Different countries and cultures will require different approaches. We hope this guide combined with members contributions will create a valuable and comprehensive tool which everyone can benefit from.
The contents of this short guide include:
- Ask yourself some basic questions
- Research
- Mix and match
- Produce a plan for the project
- Make contact
- Preparing your presentation
- The presentation
- Follow up
- Deliver!
To read the full short guide to obtaining sponsorship click here.
To view other i-genius social entrepreneur business resources click here.
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